Educating Kid
These are a selection of projects I worked on during my contracted role as a Graphic Designer at Educating Kids.
Catalogue
One of the projects I worked on at Educating Kids was developing the Storage & Shelving Catalogue. It showcases the range of storage solutions the company offers for different settings, including shelving options for both indoor and outdoor spaces with varied functions. It also features a selection of containers designed to fit seamlessly with the shelving units.
Website banners
Updating website banners was a big priority at Educating Kids. They highlighted key products and moments like new arrivals, seasonal ranges, promotions, and bestsellers, and acted as the main visual for the current campaign. Each banner tied in with supporting email marketing (EDMs) sent to customers, keeping the message consistent across the site and inbox.
Video banner
Email campaigns (EDMs)
Here are a few examples of the email marketing that complemented these banners. I created weekly EDMs aligned with the same campaign theme, utilising hero imagery and curated product selections to guide customers through the offer or new range. First, I organised and shot in-house photoshoots and completed the post-production editing. Next, I designed the layouts in Adobe Illustrator and uploaded the final assets into Klaviyo. Finally, I built and sent each campaign through the platform, ensuring everything felt cohesive from concept to inbox.
Black friday sale
For our Black Friday sale, I worked across multiple touchpoints to create a cohesive campaign experience. I designed a bold, high-impact banner for the Shopify website to immediately capture attention and communicate the offer. Alongside this, I curated and built the EDM for the weekend, aligning the messaging and featured products with the website visuals. I also created a series of Instagram Story posts to drive urgency and direct traffic back to the sale, ensuring the campaign felt consistent and engaging across web, email, and social.
Email signature
Instagram stories
Photoshop skills
This section highlights my photo-editing work across various campaigns. The images were captured in our showroom and later refined in Adobe Photoshop to enhance the visual impact. The first image in this slideshow portrays the original version, followed by the edited Educating Kids branded image. Through careful adjustments to lighting, colour balance, and composition, each image was transformed into a polished, campaign-ready visual.
