This project was a freelance design collaboration with an up-and-coming clothing brand focused on mental wellbeing. Feeling Blue aims to raise awareness around mental health and create meaningful connections with a broad audience.

As the graphic designer and illustrator, I developed the brand identity and created illustrations for their products. My role involved visual and conceptual research, exploring icons, illustrations, patterns, cards, stickers, and written elements to ensure the brand felt thoughtful, cohesive, and approachable.